![]() ![]() ![]() ![]() in 1987 to develop a pen-based portable computer. If you've ever wondered why things go right or wrong, how competition can kill you, or how financing really works within a small startup, read this book! From Publishers Weekly: His company's ultimate failure says more about a cutthroat industry than about the quality of Kaplan's product. ![]() That Kaplan, in his first attempt at running a company, battles with the top forces at Microsoft, IBM, and other industry giants to bring the idea to market, only makes the story more compelling. From there, Startup quickly leaps to the day-to-day challenges of hiring staff, constantly reassessing and readjusting goals, and coping with the stress of endless rounds of venture capital funding. It begins on a corporate jet with the author and fellow industry visionary Mitchell Kapor, founder of Lotus, sharing a vision of pen computing. This is a vivid and lively rise-and-fall account of a company born to create a pen-based computer. The founder of the visionary, yet doomed, GO Corporation kept notes throughout his years at the helm, thinking that one day he would produce a book. ![]()
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